Perfumes and fragrances last longer when they are treated like luxury goods, not bathroom decoration. UAE heat, sunlight, and humidity can change how a scent smells over time.
Keep bottles away from windows, cars, and steamy bathrooms. A drawer, cabinet, or shaded shelf is better. If you own a fragrance like Fresh, this small habit protects both the scent and the money you spent on it.
For travel and hotel stays, apply fragrance after moisturizing and before leaving the house. Skin holds scent better when it is hydrated, and clothing can extend the trail when sprayed carefully from a distance.
Do not overspray just because the weather is hot. Heat can amplify sweetness, oud, amber, and musk. Start light, then refresh later if needed. Your perfume should arrive with you, not five minutes before you.
Editorial note from Burhan Al Droubi: a fragrance should make the wearer feel more composed, not louder than the room.



